Privacy Policy
WHO WE ARE
Natural Elements. Address: 70 Stewart Road, Bournemouth, Dorset, BH8 8NU, United Kingdom. Our website address is: https://naturalelementsgroup.co.uk.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://naturalelementsgroup.co.uk (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card and debit card numbers, PayPal, Stripe), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:
We use WordPress and Woo Commerce to power our site and online store – you can read more about how WordPress and Woo Commerce use your Personal Information here: https://automattic.com/privacy/ .
We use PayPal and PayPal Checkout to process payments – you can read more about how PayPal and PayPal Checkout use your Personal Information here: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full .
We use Stripe to also process payments – you can read more about how Stripe use your Personal Information here: https://stripe.com/gb/privacy .
We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Yoast to optimise search engine recognition – you can read more about how Yoast may use your Personal Information here: https://yoast.com/privacy-policy/ .
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website (for example YouTube)
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena (witness summons), search warrant or other lawful request for information we receive, or to otherwise protect our rights.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
LITE SPEED CASHE
This site utilizes caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the site administrator, but may easily be purged by the admin before their natural expiration, if necessary.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.
If you leave a comment anywhere on the site, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
IN THE EVENT OF A SECURITY BREACH
In the unlikely event that your personal information’s security is breached we will contact you as quickly as possible. We will employ proffesional help to minimise and stop the security breach and add precautionary measures to prevent such an event happening again.
Examples of measures that we presently have in place to reduce impact of a breach are as follows:
- We ensure that our site is always using the latest versions of software that support and power it.
- We deactivate and remove unneeded plugins or themes.
- Make regular, secure backups of our website data, especially for our on-line store.
- Export and archive completed orders to secure storage.
- Require strong, unique passwords on our accounts.
- Limit the number of people with backend access. Ensuring each one has seperate log-in accounts.
- Remove accounts immediately when employees or contractors leave our company.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at enquiries@naturalelementsgroup.co.uk or by mail using the details provided below:
70 Stewart Road, Bournemouth, Dorset, BH8 8NU, United Kingdom